Ads Via SMS: Opt-In, Daytime Only — New Rules Planned
(Jul 1)
Drowning in a sea of real estate SMS spam lately? Probably we’ve too many people in the same pool — the number has gotten so large as of late, in fact, that new SMS and Internet legislation designed to counter the problem are surfacing as we speak. The new proposed bill will for the first time require commercial ads via SMS to be opt-in only (as in the user would have to confirm that he or she would want to be receiving these messages), and finally, they can only be sent when the user is usually
not asleep.
The new bill, a proposal as of yet, requires those sending commercial SMS messages to first obtain the proposal of the recipient, who will have the right to OK or to deny the move. Furthermore, sending such messages will have to be done during daytime; sending during hours of rest is not OK (or is to be avoided, at the very least).
Furthermore, according to the new bill, the SMS service cannot change the content of the service without the permission of the user. The number used t...
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