Hybrid cars: BYD’s new Qin
In a confident move, BYD is offering 1,000 yuan to any driver that can beat the company’s pre-release Model Qin in 400-meter drag races. The Qin, a hybrid sedan, is being marketed mainly for two new features: a 0 to 100 km/h acceleration time of 5.9 seconds, and better fuel economy than most petrol models and hybrid predecessors.
Many video clips of races involving the Qin in various cities have been posted online (see for example here
), and these show the Qin going head-to-head with the Audi TT, the Porsche 911 and various other models. Based on the great numbers of comments generated by these videos, BYD’s promotion campaign appears to have been quite successful in garnering some buzz.
, a business website, ran a story on November 26 quoting an unnamed BYD marketing manager as saying that the company had already received over 2,000 pre-orders and its factory in Xi’an was gearing up production to ensure supply after the Qin’s official launch date, scheduled for De...
Police bust PR companies for illegal deletion of news and social media postings
On December 5, the People’s Daily published a report about a police investigation into companies that offer services to delete news items and social media postings from the Internet.
The article does not, of course, mention that the biggest deleter of information from the Internet is the government itself and that because of censorship and self-censorship, deleting news articles and social media posts is entirely natural behavior for editors and other staff of Chinese Internet companies.
Nonetheless, it’s worth a read to get a sense of how filthy the Internet PR business is in China. And to permit ourselves some self-promotion, paid deletion and spam are key reasons that why Danwei’s social media tracking and media monitoring services
do not rely only on automated, technical solutions and always have experienced human editors checking all of our findings.
The original Chinese report is here
, below is a translation.
China’s biggest case of illegal operations by Internet PR compan...
What’s Your China Contingency Plan? I Mean You, Not Your Company.
Read an interesting post today over at Rich Brubaker’s All Roads Lead to China Blog. The Post is entitled Getting on a plane really isn’t an option and it deals with how so many foreigners and foreign companies doing business in China who do not view China realistically. The post anonymously quotes two executives who seem to believe... Continue Reading
Software As A Service In China. Houston, We Have A Problem.
The following email from one of our China lawyers to a client [revised slightly to knock out any identifiers] was cc’ed to me the other. I am running it below because it succinctly sets for the issues of selling software as a service (SaaS) in China. The email was in response to a client asking... Continue Reading
Everyday Usability in Japan (Part 2)
Last month I looked at some intriguing cases of the way common items in Japan have been designed slightly differently from other countries and since then…